Renting a car in Colombia. Makes sense?

Hi all!

I am travelling to Colombia this summer. I will be in Bogotà and have a few days to visit the Salento/Eje Cafetero area. I have seen there are cheap flights but since the distance is not huge I would love to rent a car and drive which always gives a bit more insight on the country you are visiting. I am from Italy and I have an International driver's licence, but I was wondering if this makes sense both from a safety point of view and road/driving conditions. Thanks for your help!