Why are guys obsessed with JCB?

My boyfriend keeps telling me about how it has always been his dream to buy a mini JCB excavator and play around with it in his backyard. I've also seen quite a lot of reels and memes about how males of all ages are obsessed with JCB.

Guys of Coconaad, could you please explain the reason behind this universal male fascination with JCB? 😂