'British' meat doesn't mean British reared 🤥

I'd wager most customers seeing that meat is labelled as 'British' assume this means the animal was born, reared, and slaughtered in Britain.

However, under UK and EU food labelling rules, meat can be called "British" if it was merely processed or packed in the UK – even if the animal was raised abroad. This means a pig could be born and reared in another country, transported to Britain for slaughter, and still be labelled as "British pork."

To me, this feels like a blatant lie. Most people buying "British" meat do so because they believe they are supporting UK farmers and higher welfare standards. Instead, they could be unknowingly buying meat from animals that spent most of their lives overseas.

Does this labelling seem fair to you? Should there be stricter rules to ensure "British" actually means born, reared, and slaughtered in the UK?

N.b. I am not a vegetarian, vegan etc. I try to eat good high quality meat less frequently.