Help me understand this please

The earlier post claims less than 1000 tickets sold and people are thrashing on the movie left right and centre and then when you scroll on Instagram you’ll find this video post from Jahnavi’s account of the pre-sale excitement that’s blazing throughout the country? I don’t even follow her and you’ll find this video in my feed.

Like I won’t show up at the theatre because I saw an Instagram post (or so I’d believe others wouldn’t either) what’s the end game? Change perceptions and not have hard numbered ticket sales. How is that a good brand decision? Even the brands associated with the celeb realise they don’t have a bankable quality.. the video plain is mind-numbingly / illogically placed. Coming back to my initial point what’s the brand placement indicating?