Why Are Running Shoes So Ugly?

Who picks the color scheme for these running shoes? I feel like some exotic runway designer is trying to make a name for themselves by redefining what it means to run. Whenever I walk in the store I see some navy blue with silver stripes, a white sole, and neon orange laces so bright they act as a reflective vest to alert traffic. Granted, I have found some average-looking running shoes, but that's like 10% of all the running shoes I have looked at.