How Long Do Your Socks Last?

Hiya!

This is gonna sound really random, but I would love to know how long New Yorkers' socks last. I recently bought a pair of fairly good quality socks, and it gave up on me after approximately 120K steps (~15 days). That got me thinking about a sock brand 'cause it feels like the business has decent margins but the product moves fast.

So, I want to understand how long your socks last, and what kind of socks you even buy. What do you look for when you buy socks and what type of innovation would you like to see in your socks? Add anything else that might help me understand my target audience - New Yorkers and how they wear their socks :)